Ferragamo Breathes Modern Life into the Roaring Twenties for SS26
Fashion
9월 30, 2025
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Maximilian Davis Reinterprets Jazz Age Freedom and Boldness
British designer Maximilian Davis is reinventing Italian luxury at Ferragamo, infusing the storied house with contemporary elegance and fresh vision. Marking his third year as creative director at just 29, Davis transforms Ferragamo’s legacy into new directions with Spring/Summer 2026.
For SS26, Davis returns to the brand’s roots, drawing from the exuberance and daring of the Roaring Twenties. Inspired by a 1925 photograph of silent film icon Lola Todd, he sets out to explore the aesthetics of extravagance and excess.
“I was fascinated by how materials and textiles from Africa and the Caribbean were imported to Europe and America and became cultural markers of status,” Davis notes. This season, his vision recreates the Africana Jazz Age in precise tailoring and animated animal prints.
The show featured a procession of speakeasy-inspired suiting—sleek lapels and tonal scarves, while leopard and zebra prints adorned lightweight dresses and translucent tops. Flapper fringe shimmered beneath the lights, contrasted with Harlem Renaissance zoot suits and sharp leather ties, merging the golden age of dandyism with a distinctly modern twist.
Photo: Ferragamo
British designer Maximilian Davis is reinventing Italian luxury at Ferragamo, infusing the storied house with contemporary elegance and fresh vision. Marking his third year as creative director at just 29, Davis transforms Ferragamo’s legacy into new directions with Spring/Summer 2026.
For SS26, Davis returns to the brand’s roots, drawing from the exuberance and daring of the Roaring Twenties. Inspired by a 1925 photograph of silent film icon Lola Todd, he sets out to explore the aesthetics of extravagance and excess.
“I was fascinated by how materials and textiles from Africa and the Caribbean were imported to Europe and America and became cultural markers of status,” Davis notes. This season, his vision recreates the Africana Jazz Age in precise tailoring and animated animal prints.
The show featured a procession of speakeasy-inspired suiting—sleek lapels and tonal scarves, while leopard and zebra prints adorned lightweight dresses and translucent tops. Flapper fringe shimmered beneath the lights, contrasted with Harlem Renaissance zoot suits and sharp leather ties, merging the golden age of dandyism with a distinctly modern twist.
Photo: Ferragamo
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Frequently Asked Questions
A.
Maximilian Davis is a British designer currently serving as the creative director of Ferragamo. He has been in this role for three years and, at just 29 years old, he is reinventing Italian luxury by infusing the brand with contemporary elegance and a fresh vision.
A.
The Spring/Summer 2026 collection by Maximilian Davis draws inspiration from the Roaring Twenties, particularly from a 1925 photograph of silent film icon Lola Todd. Davis explores the aesthetics of extravagance and excess, focusing on how materials and textiles from Africa and the Caribbean became cultural markers of status in Europe and America.
A.
The SS26 collection features precise tailoring and animated animal prints, with a focus on speakeasy-inspired suiting that includes sleek lapels and tonal scarves. The collection also showcases lightweight dresses and translucent tops adorned with leopard and zebra prints, as well as flapper fringe and Harlem Renaissance zoot suits, merging classic styles with a modern twist.
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Davis's collection reflects the cultural influences of the Jazz Age by incorporating elements that celebrate the exuberance and boldness of that era. The use of vibrant animal prints, luxurious fabrics, and tailored silhouettes pays homage to the fashion and social dynamics of the time, while also reinterpreting them for a contemporary audience.
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