Starting 2025 in style, Chanel unveils the latest chapter of its “Coco Crush” collection, featuring K-pop sensation and Chanel ambassador Jennie Kim. The minimalist campaign spotlights 26 new fine jewelry designs, including rings, earrings, necklaces, and bracelets.

Jennie first became the face of the “Coco Crush” campaign in 2021 and has since reprised her role in 2022, 2024, and now 2025, marking her fourth collaboration with Chanel's fine jewelry line. This year’s collection emphasizes “stacking styling,” showcasing pieces like the Coco Crush necklace and earrings, crafted in 18-karat gold, white gold, and adorned with diamonds.

Catch Jennie bringing the collection to life and explore the full range on Chanel’s website starting January 8.