Maje’s latest campaign, created with Dazed Studio, highlights the brand's commitment to sustainability while featuring London-based artist Tessa Silva. Known for her innovative use of waste materials like milk in her sculptures, Silva embodies Maje's ethos of circularity and thoughtful creation.

The campaign emphasizes Maje’s eco-friendly initiatives, including a second-hand platform, a repair service in partnership with Save Your Wardrobe, and a rental program to reduce waste. Silva, as artist and muse, seamlessly aligns with this vision, showcasing the brand’s collection in a shoot styled by Charlotte Roberts and photographed by Benedict Brink.

Silva praised Maje's sustainability efforts and described wearing the collection as glamorous, with a cozy grey knitwear look standing out as her favorite. The collaboration reflects Maje's dedication to redefining fashion with creativity and environmental responsibility at its core.