Want to keep your blonde and gray hair flawless without unwanted brassiness? Then the Purple Toning Shampoo Aveda Blue Malva Shampoo is the one for you! The shampoo removes impurities, excess sebum and pollution residues, leaving hair shiny and refreshed. Its formula protects the color, neutralizing unwanted undertones and leaves hair scented with ylang-ylang, lemon, eucalyptus and flowers.