CLOTHING
10/15 11:27
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Kitschy Couture Shines in BLACKPINK Jennie’s New “Mantra” Video

PHOTO CREDIT: HYPEBAE

Kitschy Couture, a staple of Berlin Fashion Week, continues to rise by blending contemporary and traditional styles. The label, founded by German-Tamil designer Abarna Kugathasan, draws inspiration from her multicultural background, combining Tamil customs with Western influences.

Now gaining even more attention, Kitschy Couture is featured in BLACKPINK's Jennie's new "Mantra" video. Jennie wears the opening look from the brand’s Spring/Summer 2025 collection—a bridal-inspired white lace crop top with puffed sleeves, detailed with hand-crafted red roses, paired with a matching lace skirt, ribbons, and ruffles.

The ensemble is part of the "Artificial Paradise" collection, which reimagines the modern bride embarking on a solo honeymoon after marrying herself. Kugathasan noted that Jennie’s love for romantic, coquette-inspired fashion made her a perfect fit for the brand’s vision.
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