
Exclusive ASICS Collaboration with World’s Fair Theme Unveiled
Under Ronnie Fieg’s direction, Kith has evolved into a lifestyle powerhouse over the past 15 years, renowned for coveted sneaker partnerships and premium fashion drops. Hot on the heels of a newly launched members club and a New York Yankees collaboration, the brand now reveals its newest retail outpost: Kith Chicago.
Fieg took to Instagram to unveil not just the new flagship, but an eight-shoe ASICS capsule collection set to debut at the store. Drawing inspiration from the ‘World’s Fair’—a historic thread linking New York and Chicago—the extensive sampling process resulted in eight premium sneakers each nodding to various cities and nations through co-branding details.
Included are four GEL-LYTE IIIs, a GEL-LYTE III.I, a GEL-MAI, a GEL-KAYANO 12.1, and a special Chicago flag-themed GEL-KAYANO 14, all featuring exclusive materials.
The collection will launch first at Kith Chicago on October 4, followed by a global release. Ahead of the opening, a special event will be held on the 3rd at the flagship, including an ASICS panel featuring Fieg, various collections on display, and more. Attendance will be granted to selected Kith Loyalty members via drawing.
Photo: Ronnie Fieg