What Happened at Dazed Club’s Second Takeover of Dover Street Market
Fashion
Aug 20, 2025
AI Content Summary
A Night of Creative Energy, Community, and AW25 Fashion Unveiled
Twice annually, Dover Street Market marks a seasonal transition with its Tachiagari event—a Japanese term meaning ‘beginning’ or ‘start.’ This involves temporarily closing the store to refresh its decor and stock for the new season. On Friday, August 8, members of the Dazed Club were given an exclusive afternoon to preview the AW25 collections and installations while enjoying a private shopping experience.
After rapid sign-ups through the Dazed Club app, all 20 spots were snapped up in minutes—undoubtedly fueled by the FOMO from last year’s event. Attendees were able to choose any t-shirt as a gift, have their photos taken by Dazed Club photographer Kultured Glass, and mingle with like-minded peers.
Following their tour of the Comme Des Garçons Play section and t-shirt selection, guests headed upstairs to Rose Bakery. There, they indulged in lunch, cakes, coffee, and a variety of treats while socializing and enjoying their new purchases.
Browse the gallery above to see all the moments from the Dazed Club takeover, or get ahead of the crowd for future events by downloading the Dazed Club app, available on both iOS and Android.
Photo: Photography Kultured Glass
Twice annually, Dover Street Market marks a seasonal transition with its Tachiagari event—a Japanese term meaning ‘beginning’ or ‘start.’ This involves temporarily closing the store to refresh its decor and stock for the new season. On Friday, August 8, members of the Dazed Club were given an exclusive afternoon to preview the AW25 collections and installations while enjoying a private shopping experience.
After rapid sign-ups through the Dazed Club app, all 20 spots were snapped up in minutes—undoubtedly fueled by the FOMO from last year’s event. Attendees were able to choose any t-shirt as a gift, have their photos taken by Dazed Club photographer Kultured Glass, and mingle with like-minded peers.
Following their tour of the Comme Des Garçons Play section and t-shirt selection, guests headed upstairs to Rose Bakery. There, they indulged in lunch, cakes, coffee, and a variety of treats while socializing and enjoying their new purchases.
Browse the gallery above to see all the moments from the Dazed Club takeover, or get ahead of the crowd for future events by downloading the Dazed Club app, available on both iOS and Android.
Photo: Photography Kultured Glass
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FAQs
Frequently Asked Questions
A.
The Tachiagari event is a seasonal transition event held twice a year at Dover Street Market, where the store temporarily closes to refresh its decor and stock for the upcoming season. The term 'Tachiagari' is Japanese for 'beginning' or 'start,' symbolizing the new collections and installations that will be unveiled.
A.
To participate in Dazed Club events, you need to sign up for the Dazed Club through their app, which is available on both iOS and Android. Once you are a member, you can receive notifications about upcoming events and exclusive previews, like the recent AW25 collections preview, where spots can fill up quickly.
A.
During the recent Dazed Club event on August 8, attendees enjoyed an exclusive preview of the AW25 collections, selected a complimentary t-shirt, had their photos taken by a professional photographer, and socialized with fellow members. After the preview, they indulged in lunch and treats at Rose Bakery, enhancing the community experience.
A.
When attending a Dazed Club event, you can expect a unique and engaging experience that includes exclusive access to new collections, opportunities to meet like-minded individuals, complimentary gifts, and enjoyable refreshments. The events are designed to foster community and creativity, making them a memorable experience for fashion enthusiasts.
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