As January unfolds, the familiar “New Year, New Me” mantra echoes once again. Fortunately, FLANNELS is here to help us conquer the first month of the year with a burst of motivation — because who doesn’t need a little extra push to tackle those New Year’s resolutions?

Their latest activewear campaign embodies the essence of movement, strength, and freedom — exactly what we all crave during this chilly, short-day season. With work routines back in full swing and energy levels dwindling, incorporating physical exercise into your daily schedule is more vital than ever for both mental clarity and physical health.

Shot by renowned photographer Yis Kid, the campaign captures models in dynamic, gravity-defying poses, perfectly showcasing FLANNELS’ stylish activewear lineup. Among the standout pieces are the Adidas x Stella McCartney “Terrex” top and leggings, HOKA trainers, and a sleek Y-3 bag. The shoot features Jed Gharbi alongside Eugenie Lee, a GB Climbing team athlete, blending high fashion with the art of movement.

FLANNELS’ activewear collection also includes sought-after pieces from Lululemon, Puresport, Red Run, and Represent 247, making it a go-to for mind, body, and soul-focused fitness. As the campaign puts it best, “The road to well-being is paved with good intentions. This is activewear designed to inspire.”

The new FLANNELS active collection is available now on their website, ready to kickstart your journey to strength and style.