Movado is stepping up with its most iconic watches yet.

Photo : Movado

Movado is taking things to the next level with its latest "When I Move You Move" 2024-25 campaign, pairing its iconic watches with cultural stars like Jessica Alba, Ludacris, Julianne Moore, Christian McCaffrey, and Tyrese Haliburton. The campaign’s title is a nod to Ludacris's 2003 hit, "Stand Up," and reflects Movado's core value of "movement," as its name means "always in motion."

 

The collection showcases modern Movado classics like the black ceramic BOLD Evolution 2.0 and the SE Chrono, highlighting the brand's ability to blend heritage with contemporary style. The campaign, directed by Robert Lussier and shot by photographers Mert Atlas & Marcus Piggot, is Movado’s biggest yet, celebrating watches that fit any lifestyle, from athletes to award-winning actors. 

 

Movado’s latest collection offers stylish, versatile watches for people always on the move.