FKA twigs Unveils Her First Creative Vision for On’s FW24 Campaign
WRITTEN BY GARLICLOVER
4 Months ago
PHOTO: On
FKA twigs makes her creative director debut in On's Fall/Winter 2024 campaign, focusing on the theme "The Body Is Art."
As On's newest Creative Partner, she introduces the brand's training collection, which emphasizes movement as a form of art and self-expression. The campaign, photographed by Jordan Hemingway, highlights the connection between physical training and inner beauty. It features a range of performance wear, including graphic tees, adjustable track pants, and specialized footwear.
On September 16, twigs will also host a live performance event in London to celebrate the collection's launch.
FKA twigs makes her creative director debut in On's Fall/Winter 2024 campaign, focusing on the theme "The Body Is Art."
As On's newest Creative Partner, she introduces the brand's training collection, which emphasizes movement as a form of art and self-expression. The campaign, photographed by Jordan Hemingway, highlights the connection between physical training and inner beauty. It features a range of performance wear, including graphic tees, adjustable track pants, and specialized footwear.
On September 16, twigs will also host a live performance event in London to celebrate the collection's launch.
Garliclover
Branded Content Manager Garliclover is a London-based writer and editor. Former managing editor of BOOTH, and editorial production for publications including various WEB Megazines.
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