Kerrygold Pure Irish Butter has a taste and texture that makes it unique from other kinds of butter on the market. That's because of the process that Kerrygold has maintained for years. The milk they use is from grass-fed cows that are hormone-free. When a cow is grass-fed, it's allowed to make milk the way it's supposed to. When cows are fed artificially-produced grains, the product ultimately suffers. Kerrygold Pure Irish Butter ensures a great-tasting product by starting with pure ingredients. The Kerrygold Process Kerrygold cows have their milk harvested during the summer months. This makes the creamy milk fat softer and smoother and the color is a nice, natural golden one. No Hormones, Artificial Colors or Trans Fats Another reason the butter is so soft and tasty is that there are no hormones in it. Kerrygold makes sure their cows are artificial hormone-free. This makes the Kerrygold Pure Irish Butter creamier and tastier. Kerrygold doesn't add anything unnatural to its creamy butter. It's nice, golden hue is the real deal, so you can eat it with confidence. Trans fat has a well-deserved bad reputation. Some products use trans fat as a shortcut. Kerrygold butter is made without trans fat while the flavor and texture are still maintained. Spreadable Butter It's tough when you try to spread butter that is too hard to smooth out across a piece of bread. Kerrygold Butter spreads easily across bread, toast and other food due to its soft texture. This makes a snack or sandwich easier to prepare.