What It Is:A lash-extending mascara that delivers visible lash length, lift and definition without clumping or flaking. The new B03 Mahogany shade captures a signature Prada brown with flattering red hues, inspired by Prada Ugly Chic philosophy.What It Does:Pradascope mascara has a flexible Micro-Film formula for creamy, comfortable and buildable application. The avant-garde 180 grip-and-lift brush composed of nylon-fiber bristles captures each lash from root to tip, ensuring length, lift and definition for up to 24 hours.Key Ingredients:Hyaluronic Acid Complex nourishes and hydrates lashes, helping them maintain elasticity.How To Use It:Capture the lash from root to tip with the 180 grip-and-lift brush. Using the intuitive shape of the brush, capture and separate lashes using the side of the nylon-fiber bristles and then rotate the wand through the lashes to get length and lift. The creamy Micro-Film formula is buildable, allowing you to layer coats of pigment. The formula stays in place for up to 24 hours but can be easily removed with makeup remover.Clinical Results:Formula leaves lashes nourished, appearing fuller and healthier with each use.**Tested after 14 days of usage on bare lashes.