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Dime Drops Collaborative Molson Capsule Celebrating Montreal Pride

Fashion Aug 30, 2025

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Limited Edition Collection Honoring Two Iconic Local Brands

Celebrated Montréal-based brands Dime and Molson have joined forces to launch a limited-edition apparel capsule. This collection is a tribute to their hometown pride, blending Molson’s classic heritage with Dime’s fresh design perspective.

Featuring two co-branded t-shirts and a mug, the highlight of the capsule is a reimagined Dime logo rendered in Molson's iconic red, white, and blue palette. This distinctive fusion pays homage to both brands while offering a fresh, unified aesthetic.

The capsule officially hits on Saturday, August 30, 2025, at the Dime Glory Challenge event. Fans can shop the collection at the special Dime Pop-Up-Shop during the event, at the Dime flagship store, and online through Molson.

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Photo: Maxwell Lincoln/Dime

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The Limited Edition Collection is a collaborative apparel capsule launched by the celebrated Montréal-based brands Dime and Molson. It pays tribute to their hometown pride by blending Molson’s classic heritage with Dime’s contemporary design. The collection includes two co-branded t-shirts and a mug, featuring a reimagined Dime logo in Molson's iconic red, white, and blue color palette.

The collection will officially launch on Saturday, August 30, 2025, during the Dime Glory Challenge event. Fans can shop the collection at the Dime Pop-Up-Shop at the event, at the Dime flagship store, and online through Molson's website.

You can purchase the Limited Edition Collection at several locations: the Dime Pop-Up-Shop during the Dime Glory Challenge event, the Dime flagship store, and online through Molson's official website. This provides multiple options for fans to acquire the unique apparel and merchandise.

The Limited Edition Collection features two co-branded t-shirts and a mug. The highlight of the collection is a reimagined Dime logo that is designed using Molson's classic red, white, and blue color scheme, creating a distinctive fusion that honors both brands.

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