Jaimee Lupton, founder of Monday Haircare, is launching Daise, a new body care and fragrance brand designed for Gen Alpha. Tailored to young beauty lovers, Daise offers mix-and-match scents like “Lowkey Daise,” “Sunny Daise,” and “Peachy Daise,” featuring notes of rose, vanilla, coconut, and more. Products include deodorants, body mists, scrubs, bath bombs, and lip balms—all made with 90% natural ingredients.

Priced between $3 and $8, Daise aims to inspire individuality and self-expression for girls beginning their beauty journey. Now available online and at Ulta, the collection will debut at Target on February 2.