Diesel joins the Lunar New Year festivities with its “Year of the Snake” collection, a 12-piece unisex capsule designed by creative director Glenn Martens. Celebrating the holiday’s themes of good fortune and happiness, the collection reflects Diesel’s bold and empowering style across denim, ready-to-wear, bags, and accessories.

Snake motifs take center stage, represented through Diesel’s signature aesthetics: “Utility,” “Pop,” “Artisanal,” and “Denim.” The designs incorporate retro Year of the Snake posters, photo-realistic snake prints, and scale-inspired laser treatments.

Highlights include oversized tees adorned with multiple snake motifs, stonewash denim jackets and jeans with all-over snake print laser detailing, and hyper-realistic snake prints on the Play bag and belt.

Explore Diesel’s Lunar New Year collection now online or in stores.