We've never quite understood why others make you spend over 20X as much on something that we give you for next to nothing. Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and really feels like putting silk on your lips. If you're already thinking "That is a crazy bargain," we've now added macadamia nut oil that contains antioxidants to hydrate your lips for a smooth, supple pout. Are we just crazy? Have we gone too far? Or do you deserve it? We definitely think so! One try, and we guarantee you will declare this your best lipstick brand of life.