Scottish Gaelic for red; RÙADH (pronounced “roo-ah) is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth.High rise relaxed curved leg jean in rigid regenerative cotton that gets softer with wear. This jean features no side seam—the engineering of the fit is created through a single dart. Anchors at waist and is intended for a slightly relaxed fit through the hip and thigh.