Salomon's 2024 plans are driven by validation, not just hype

Photo : SALOMON

Salomon's success is grounded in consistency and perseverance, avoiding trends to stay true to its core values. Its Sportstyle sneakers have found popularity among stylish youth, reflecting a growing demand for fashionable functionality. Despite its roots in ski gear, Salomon's footwear segment is rapidly expanding, driven by its alignment with nature and sports.

 

The brand sees the endorsement from the fashion audience as validation rather than mere hype, recognizing it as a sign that they're on the right track. Looking ahead, Salomon is shifting its focus to the Speedcross 3, a trail shoe known for its functionality and unconventional style. This move reflects the evolving landscape where technical gear meets fashion seamlessly.

 

With decades of footwear innovation behind it, Salomon is poised for further experimentation and collaboration in the fashion space. The future promises even wilder designs and unexpected partnerships as the brand continues to push boundaries and stay relevant in the industry.