What It Is:Moroccanoil Curl Enhancing Shampoo is a curl-amplifying shampoo with nourishing argan oil to rejuvenate elasticity, shine and manageability.What It Does:- Boosts elasticity, shine and manageability.- Encourages curl formation.- Strengthens and protects.- Fights frizz.- Color safe.- Fragranced with the Moroccanoil signature scent, a blend of spicy amber and sweet floral notes.Key Ingredients:- Argan oil is rich in tocopherols (vitamin E), essential fatty acids and antioxidants to nourish hair.- Hydrolyzed protein absorbs into hair, building strength from within to reinforce and protect the surface of the hair.- Abyssinian oil boosts shine while helping to detangle hair.How To Use It:Evenly work through wet hair from scalp through ends. Rinse well. Repeat if needed. Follow with Moroccanoil Curl Enhancing Conditioner (sold separately).