PROJECT LIP Extreme Matte Plumping Primer in White. PROJECT LIP Extreme Matte Plumping Primer in White. Power up the plump and get hooked on the heat with Extreme Matte Plumping Primer. This best-seller just got fired up- plump bigger & better than ever before. Your plumping results will be off the scale, with all the natural nourishment you know and love. This powerful primer will be hot on hydration giving you extreme plump escalation.. Suitable for all skin types. Vegan and cruelty-free. Formulated without parabens and fragrance. Swipe on your lips and over the lip line. Press your pout together to activate the tingle and plumping agents. Use on its own for a naturally plumped pout or stay hydrated by using before and after other lip products. PROL-WU18. PL028. PROJECT LIP is a new revolutionary lip plumping brand which is proudly made in the UK, gender-free, cruelty free & vegan. Project Lip offers products to prep, plump and color, aiming to give you a surgery-free, revolutionary way to achieve the softest, fullest & plumpest of pouts. Founded by makeup artist Joy Howieson, who worked closely with a cosmetic scientist for three years to create a unique formulation which has been developed to tingle and stimulate collagen and blood flow providing instant and long-lasting results. Their secret weapon is its tingling sensation so be warned - you may get addicted to the tingle.