Honoring Japanese craftsmanship while looking ahead to the next century

As PORTER-Yoshida & Co. celebrates nine decades of bag-making excellence, the iconic Japanese label has chosen New York City for its very first pop-up store. Located at 21 Spring Street, the pop-up not only features the brand’s most beloved PORTER and POTR lines but also introduces new collaborations and forward-thinking materials such as its fully plant-based nylon.

Though PORTER products have long been available in select U.S. retailers, this temporary space marks the company’s first standalone shop in the city. Visitors are welcomed by a life-size PORTER mascot and an interior designed with playful yet functional elements — from orange racks and nylon-paneled shelving to a vendor-style cart showcasing smaller items, including a teddy bear edition.

Since 1935, PORTER has consistently manufactured its goods in Japan, upholding a reputation for durability, precision, and artistry. While celebrating its heritage, the company is also taking steps to ensure the future of its craft by nurturing new artisans and embracing sustainable innovations.


In addition to mainline offerings, the pop-up presents a capsule by Danish designer Cecilie Bahnsen and recent niche collaborations such as a record-tote designed in tribute to the late composer Ryuichi Sakamoto.

Looking ahead, Brand Director Kenichiro Matsubara sees the anniversary not as a conclusion but as the beginning of a new chapter: “Every day is a new beginning — that’s how we see the next 10 years.”

The PORTER 90th Anniversary Pop-Up remains open until Sunday, September 7 at 21 Spring Street, New York City.

Photo: Porter_yoshida_co.official