Coach has teamed up with Seoul-based streetwear label Matin Kim to launch a collection that celebrates the intersection of youth culture and self-expression. Blending Matin Kim’s utilitarian edge with Coach’s renowned craftsmanship, the collaboration offers a fresh take on individuality and creativity.

To bring the collection’s vision to life, Coach enlisted K-pop group KATSEYE to embody its dual themes of introspective “loners” and outgoing “lovers.” This concept reflects the multifaceted identities of today’s youth, with KATSEYE’s diverse styles and backgrounds perfectly capturing the collection’s essence of personal expression.

The lineup includes hoodies, T-shirts, jeans, bomber jackets, and caps, all rendered in a sleek color palette of black, gray, brown, and blue. Among the standout items is the Cargo Tote, reimagined in denim and calf leather and adorned with a co-branded logo that adds a modern touch.

“Fashion isn’t just about what you wear; it’s a way to tell stories,” said Matin Kim’s Creative Director, Woobin Kim, in a press release. “This collaboration celebrates individuality and self-expression, values that resonate deeply within our community and beyond. The synergy between Matin Kim’s street style and Coach’s urban roots allowed us to create something truly dynamic and new.”

The Coach x Matin Kim collection is now available on both brands’ websites.