Rolex's new publication about the Submariner reminded me of a distinctive variant of the iconic dive watch known as the "Bart Simpson." This 1960s model earned its playful nickname due to a minor detail on its dial: the spikes on the Rolex coronet (the small crown logo) are slightly shorter than usual, giving it a vague resemblance to the head of Bart Simpson from The Simpsons. This quirky feature enhances the collectibility and rarity of this already coveted Submariner.

One of the most intriguing aspects of collecting Rolex watches is how subtle design details can significantly increase a watch’s value. Imagine a room full of enthusiasts excitedly discussing a timepiece simply because its logo somewhat resembles a cartoon character—that’s the vibe at your local watch club! There are endless examples of how these small details can elevate value, but I have a special appreciation for the variations in the coronet design. Unlike standard features like the Big Crown on a Submariner or having multiple lines of text, a crown that resembles Bart Simpson or even a frog’s foot invites a more engaging analysis.

These minor differences in the Rolex logo are essential, especially since the rest of the brand's designs are typically so uniform. Founder Hans Wilsdorf didn’t establish the Rolex logo until 1925, two decades after the brand's inception. Since then, there have been only a few significant changes. For 40 years, from 1925 until 1965, the Rolex coronet was crafted in gold, before switching to a bronze or muted gold hue in 1965. The bright gold crown made a return in 2002. In the years between, several unique versions of the coronet emerged, and recognizing these subtle variations not only helps determine the era of a watch but also informs its value.