Jacquemus is stepping into the world of beauty, partnering with L’Oréal Groupe—who is also taking an investment stake in the independent label. Known for his innovative approach to design and transforming everyday pieces into wearable art, Simon Porte Jacquemus is set to bring his signature creativity to the beauty realm.

“Fifteen years ago, I began dreaming of and creating Jacquemus, with perfume and beauty always part of my vision for the brand. Today, I am proud to celebrate another milestone for the Maison we have built together over the years,” said Jacquemus, president, founder, and creative director of Jacquemus, in a LinkedIn post. “This is just the beginning.”

From playful designs like the “Le Chouchou” collection to the breezy elegance of “La Casa,” Jacquemus’ new beauty venture is poised to add a bold and imaginative touch to the industry.

“We are thrilled to welcome Jacquemus and unleash together its outstanding luxury beauty potential,” said Cyril Chapuy, president of L’Oréal Luxe. “With its unique brand identity, fueled by sensational creativity and playful social-first strategies, Jacquemus will perfectly complement L’Oréal Luxe’s portfolio and strengthen our global leadership.”