Kobe Bryant Brand Sees Major Growth with Upcoming Release of Kobe 5 “X-Ray”
Kobe Bryant Brand Sees Major Growth with Upcoming Release of Kobe 5 “X-Ray”
WRITTEN BY GARLICLOVER
2 Months ago
Photo Credit: Sneaker News

The Kobe Bryant brand has experienced significant growth over the past year, with sales increasing fourfold, highlighting the lasting influence of the Mamba Mentality on the legacy of the late NBA superstar. Kobe’s life story, filled with both victories and setbacks, offers endless storytelling potential. A notable example is the upcoming release of the Kobe 5 “X-Ray,” which is scheduled for this month.

Officially announced by Vanessa Bryant, the Kobe 5 “X-Ray” is directly inspired by the famous t-shirts that debuted in 2010 after Kobe claimed his fifth NBA championship. These shirts featured an x-ray image of a hand showcasing fractures and injuries, conveying the message that the pain endured is worthwhile for achieving championship success.

The Kobe 5 design includes a skeletal x-ray graphic on the upper that glows in the dark, casting a soothing baltic blue light against the deep royal purple color. After months of speculation, the release date for the Nike Kobe 5 Protro “X-Ray” has been set for October 17th, 2024.
Author
Garliclover
Branded Content Manager Garliclover is a London-based writer and editor. Former managing editor of BOOTH, and editorial production for publications including various WEB Megazines.
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