Photo: Byredo
The Lunar New Year is fast approaching, ushering in a time of renewal, prosperity, and new beginnings. It’s the perfect occasion to refresh your beauty routine and embrace good fortune. Several beloved beauty brands are celebrating the season with special collections that bring festive energy and cultural symbolism to your skincare, makeup, and fragrance rituals.
From MAC Cosmetics’ bold “Luxe Luck” collection to Le Mini Macaron’s “Snake Goddess” bundle, these offerings offer the perfect mix of holiday spirit and beauty. Whether treating yourself or finding the perfect gift, these limited-edition items will help you usher in the new year in style.
BYREDO
Byredo is celebrating the Lunar New Year with a stunning campaign in collaboration with Chinese artist Wei Yijuan. Known for her work exploring the connection between nature and human emotion, Yijuan has designed exclusive packaging for Byredo’s fragrances and incense. The artwork features a snake intertwined with vibrant flowers, available with select products like “Blanche” and “Desert Dawn.”
TOWER28
Tower28’s founder, Amy Liu, honors her AAPI heritage with a special edition of the brand's popular “LipSoftie” Tinted Lip Treatment in “Red Bean Mochi.” Inspired by the Lunar New Year treat, this new shade offers a rich, dark pink hue. The nourishing formula is packed with shea butter, jojoba oil, and lysine to keep lips soft and hydrated.
LAURA MERCIER
Laura Mercier is celebrating the spirit of romance with its “Lucky In Love” collection, a limited-edition set featuring the brand’s beloved beauty essentials. Wrapped in a festive peony print, the collection includes the Translucent Loose Setting Powder and “Blush Colour Infusion” in a beautifully pigmented hue.
MALIN+GOETZ
MALIN+GOETZ is launching a special edition of their Hand + Body Wash in a fresh bergamot scent, adorned with red packaging and a design featuring the lucky white narcissus flower. With citrus notes symbolizing joy, this luxurious body care item adds an extra dose of celebration to your routine.
LE MINI MACARON
Le Mini Macaron pays homage to co-founder Christina Kao’s Taiwanese heritage with the “Snake Goddess” Bundle. The set includes three gel polish shades—“Lucky Red,” “Magie Noire,” and “Serpentine Sheer”—along with a collection of mini stickers inspired by the lucky symbols of the season.
SULWHASOO
Sulwhasoo is reimagining its iconic “First Care Activating Serum VI” with a sleek snakeskin-inspired design. Reflecting the energy of the Chinese zodiac’s snake, this serum continues to be a best-seller, with one bottle sold every seven seconds globally.
MAC COSMETICS
MAC Cosmetics brings the luck of the snake with its “Luxe Luck” collection, which includes limited-edition products in shades like “Viperactive,” “Luck Be a Lipstick,” and “Magic Scale.” This vibrant, transformative range includes eyeshadows, lipsticks, powders, and foundations, all inspired by the shimmering beauty of snake scales.
With these gorgeous new collections, you're all set to ring in the Lunar New Year with festive beauty finds that symbolize good fortune and fresh beginnings.
