Pantone has named “Mocha Mousse” (17-1230) its 2025 Color of the Year, celebrating the indulgent, versatile shade of brown that has dominated fashion, beauty, and food trends. Leatrice Eiseman, Executive Director of the Pantone Color Institute, describes the hue as “sophisticated and lush” while remaining unpretentious, reflecting our craving for everyday luxuries.

The beauty world is embracing this warm, chocolatey hue with products like buildable cheek colors from Glossier, vegan eye tints from ILIA, and lightweight bronzers from Huda Beauty. Brown mascaras, neutral eyeshadows, and versatile blushes like Rhode’s “Pocket Blush” continue the trend, making the shade universally flattering and perfect for creating soft, dimensional looks. Expect “Mocha Mousse” to be a staple across industries in the coming year.