Miss Sixty, the iconic women’s denim brand, has launched what is already being hailed as one of the standout campaigns of 2025. Featuring Bella Hadid in a vibrant, Y2K-inspired photoshoot, the Spring/Summer 2025 collection takes us back to a retro supermarket setting, perfectly capturing the brand’s vintage allure while exuding “effortless Italian ease.”

The SS25 lineup highlights timeless pieces like the Lip Print T-shirt, Rhinestone Flared Jeans, and a Studded Leather Belt. A true statement piece in the collection is the Motorcycle Bag, a vintage-inspired design crafted from premium cattle leather, boasting a chic multi-pocket silhouette.

Rooted in the brand’s 1991 origins, the collection reimagines classic staples with a modern edge. From flared denim and buckle belts to sleek, fitted designs and denim heels, each piece merges nostalgia with Bella Hadid's signature Western-inspired touch.

Discover the campaign that’s redefining retro fashion and explore the full SS25 collection now at Miss Sixty’s official website.