Vans Unveils In-Store Skate Ramp in London for Year-Round Action
WRITTEN BY GARLICLOVER
11 Days ago
Photo: Dazeddigital
Vans has opened its Vans West End store on London’s Oxford Street, a revolutionary space that combines retail and skateable architecture. Designed by Andrea Caputo Studio, the 200-square-metre Roman travertine skate ramp doubles as a retail platform and hosts events such as skate demos, music performances, and art showcases. The store features exclusive offerings, including the OTW line, custom jewellery from The Great Frog, checkerboard speakers from Gomi, and artist series skate decks from Lovenskate. Vans West End also highlights a zine curated by Jack Charlie Mitchell and focuses on youth culture and community. This store marks a significant step in Vans' brand elevation strategy.
Vans has opened its Vans West End store on London’s Oxford Street, a revolutionary space that combines retail and skateable architecture. Designed by Andrea Caputo Studio, the 200-square-metre Roman travertine skate ramp doubles as a retail platform and hosts events such as skate demos, music performances, and art showcases. The store features exclusive offerings, including the OTW line, custom jewellery from The Great Frog, checkerboard speakers from Gomi, and artist series skate decks from Lovenskate. Vans West End also highlights a zine curated by Jack Charlie Mitchell and focuses on youth culture and community. This store marks a significant step in Vans' brand elevation strategy.
Garliclover
Branded Content Manager Garliclover is a London-based writer and editor. Former managing editor of BOOTH, and editorial production for publications including various WEB Megazines.
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