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Awake NY Unveils Royal Blue Air Ship in Second Jordan Brand Collaboration Subtitle:
PHOTO CREDIT: SNEAKER NEWS
Awake NY, a brand deeply rooted in New York's culture and diversity, continues to spread its signature attitude worldwide. Earlier this year, they made waves in the sneaker community with their first collaboration with Jordan Brand, delivering a Jordan Air Ship design that blended NYC grit with founder Angelo Baque’s passion for the Air Jordan 1. As Baque shared in a March interview, “the last thing I want to do is make it something it ain’t…our customer is too smart for that.” Staying true to this philosophy, Baque crafted a thoughtful narrative around Michael Jordan’s history, his experiences in the downtown streetwear scene, and his personal sneaker grails. The use of exotic snakeskin, bold embroidered logos, and detailed packaging made this Air Ship release one of the year’s standout collaborations, resonating with sneaker enthusiasts who recognized its unique appeal.
Awake NY, a brand deeply rooted in New York's culture and diversity, continues to spread its signature attitude worldwide. Earlier this year, they made waves in the sneaker community with their first collaboration with Jordan Brand, delivering a Jordan Air Ship design that blended NYC grit with founder Angelo Baque’s passion for the Air Jordan 1. As Baque shared in a March interview, “the last thing I want to do is make it something it ain’t…our customer is too smart for that.” Staying true to this philosophy, Baque crafted a thoughtful narrative around Michael Jordan’s history, his experiences in the downtown streetwear scene, and his personal sneaker grails. The use of exotic snakeskin, bold embroidered logos, and detailed packaging made this Air Ship release one of the year’s standout collaborations, resonating with sneaker enthusiasts who recognized its unique appeal.
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